Num artigo recente Mapping social media trends around the world, Christian Arno aborda a hegemonia do facebook, tendo em conta os dados mais recentes, lembra:
It’s also interesting to look at different uses for social network. For example, LinkedIn is widely used among professionals as a tool for business networking. A similar network, Zing, has a large number of followers among users inNorthern Europe. And of course, it’s hard to ignore the extraordinary growth of Pinterest in a short space of time.
A distinguishing feature of Google + is that it allows users to separate colleagues, friends and family into separate “circles”. And more users are juggling multiple social media accounts, while brands experiment with different platforms for global marketing.
Facebook might have the most friends worldwide. But that’s not to say the world of social networks is becoming more homogenous. It’ll be fascinating to watch the shifting trends on the world’s social map.
Social Media Marketing must be approached very different than traditional marketing. You are not selling your business, you are creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is truly word-of-mouth marketing at its best. Do you have a Social Media Management plan and strategy? Retirado de Social Media Pathways