No artigo Invasion of the infographics: Visual makeovers inspire digital insights and innovation, aborda-se um tema que cada vez mais interessa aos profissionais de Relações Públicas, a infografia. Acima de tudo porque esta mistura de imagem e texto pode ajudar a passar a mensagem de um modo eficaz. Na verdade, mensagens infográficas «are taking over the Web in a similar manner as viral videos, retweets and e-books have before them».
“We can thank Twitter and other social sites for their rise in popularity, but also their decay in quality,” explains Joe Chernov, vice president of content marketing for Eloqua, a marketing automation company. “Infographics awaken opportunities for publications to write about your issues and possibly include context about your organization, but they must be authoritative and creative to be effective.”
Chernov cites three reasons why infographics spread so broadly and rapidly:
- They convince people of your subject matter expertise.
- They generate clicks in the same way great headlines do for press releases and blog posts.
- They offer gestures of goodwill and helpfulness.