O guia editado pela Comissão Europeia – Communicating Science. A scientist’s survival kit (2006) – é de extrema utilidade para quem quer comunicar bem.
O documento de 76 páginas pode ser descarregado na íntegra AQUI .
Destaque para as leis da comunicação elencadas na página 43:
First Law of Human Communication
It is not what our message does to the listener, but what our listener does with the message, that determines our success as communicators.
Second Law of Human Communication
Listeners generally interpret messages in ways which make them feel comfortable
Third Law of Human Communication
When peoples’ attitudes are attacked head-on, they are likely to defend those attitudes and, in the process…reinforce them.
Fourth Law of Human Communication
People pay most attention to messages which are relevant to their own circumstances and point of view
Fifth Law of Human Communication
People who feel insecure in a relationship are unlikely to be good listeners
Sixth Law of Human Communication
People are more likely to listen to us if we also listen to them
Seventh Law of Human Communication
People are more likely to change in response to a combination of new experience and communication than in response to communication alone.
Eighth Law of Human Communication
People are more likely to support a change which affects them if they are consulted before the change is made
Ninth Law of Human Communication
The message in what is said will be interpreted in the light of ‘how’, ‘when’, ‘where’ and by whom it is said
Tenth Law of Human Communication
Lack Of self-knowledge and an unwillingness to resolve our own internal conflicts make it harder for us to communicate with other people
Our plans fail because
they do not have an objective.
If one does not know
to which port one is sailing,
no wind is favourable.