Building Accurate Media and Analyst Databases
The foundation for building a good public relations practice is a precise and thorough database of media contacts [CONTACTOS] that cover your client’s products and services. We have been working in the public relations business for the last sixteen years and during that time we have built some excellent relationships with reporters and editors in both the local and the national media [CONSTRUÇÃO AO LONGO DO TEMPO].
Like most PR firms, we use Bacon’s to start the database building process, then complete the process by spending a lot of extra time researching editorial environments [PESQUISA], scouring editorial calendars and talking with reporters on the phone and via email. (…)
Our goal is to build a personal relationship between your executives and the media.
FONTE: Front page PR